Lena Sandö
Keywords
Brand platform. Graphic identity. Communication advice. Concept development. Web design. Strategy.
What are the issues that entrepreneurs can talk about with you?
Your company needs to be visible, understood and attractive. In the right place at the right time means that your offering will be identified as the best solution to the customer’s needs. I can give insight into questions such as: What, who, how, why, when and where? From a holistic perspective or in a creative process for a visual identity, a concept, a website, a message. We can brainstorm about: opportunities and effects of various solutions, whether your message is clear and reaches your target group, how to identify your target group, how much communication is required to make an impact, what the characteristics of a successful logo are, the symbolic value of style, colour and form etc.
What can entrepreneurs expect from a meeting with you?
I am creative and solution-focused. My ambition is to contribute guidance, processes and inspiration for projects in branding and communication at a level that fits with your particular requirements and current opportunities.
How would you like entrepreneurs to prepare for the meeting with you?
If available, please send a link to your company’s communication channels, for example, a website, Facebook, Instagram, or a sketch that you think might be of interest. That will help me identify opportunities. Think about what you want to achieve; that will help me see the big picture.
What feeling would you like entrepreneurs to take away from your meeting?
A sense of clarity, structure and enthusiasm for going forward.
Describe your strengths as a consultant
I have a passionate interest in style and social trends, how they influence the way we communicate and contribute to the way we sell. I have 20 years of experience in branding, communication, retail, events, product development and digital media from projects with major global corporations, as well as with small businesses, and have taught graphic design at university level. My focus is on holistic vision, function, relevance and enthusiastic design. I take a structured approach and offer genuine commitment to the success of your enterprise.
Consultancy support offered in these languages
Swedish, English, French